- Insider identified 29 top marketers to watch in 2022.
- They’re first-time and newly named CMOs at top consumer brands like Netflix, Zappos, and Taco Bell.
- They’ll be closely watched as they tackle marketing’s big challenges at legacy firms and startups.
The job of the chief marketing officer has never been tougher. Marketing chiefs must show growth and justify their budgets, a pressure intensified by the need to adapt to rapid social and economic upheaval. They’re also often expected to master data and take on diversity, equity, and inclusion efforts. It’s no wonder the chief marketer’s tenure remains one of the shortest in the C-suite.
With turnover high, there’s always a crop of newly minted chief marketers poised to meet the challenge. With our fourth annual list of CMOs to Watch, Insider recognized 29 such top marketers. Unlike our annual Most Innovative CMOs list, this one recognizes execs who stepped into the role in the past year.
The list is based on dozens of nominations and our own reporting. Not all have the CMO title, which has morphed as companies take growth, customer service, and digital transformation more seriously. But all bring experience to help companies tackle some of the biggest challenges in marketing, including updating legacy organizations and rewriting their road maps as pandemic restrictions ease.
They include Marcel Marcondes, tapped by AB InBev as it looks to grow beyond beer; Krystal Hauserman, who’s bringing a progressive spirit to esports; and Stephanie Danzi, a first-time CMO who’s repositioning Tinder as more than just a hookup app.
Scroll down to read the full list, in alphabetical order by last name.