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How to drive a sales pitch during the COVID-19 Pandemic

Posted on May 5, 2021

With the global economy facing an unprecedented decline due to the COVID-19, several businesses across the globe are facing challenges which threaten their existence. One thing COVID-19 has taught us is to be proactive, relentless, and self-sufficient in business. How well you adapt your sales process will determine your business growth and profit during such volatile times.

With the internet transforming the world into a global village, it is easy to access any information, and one of such vendors to get business information from online is reviewsbird.co.uk. The correct pitch could decide whether or not you get the right customers. With adequate research, you stand out from the rest of the crowd and get the right deals.

Tips on offering a well-researched sales pitch

Find the right place for your pitch

There is no doubt investors, clients and customers may be cutting down on their investment expenses during this time of economic meltdown due to the debilitating effect of the COVID-19 pandemic. Therefore, ensuring the pitch is prioritized and targeted towards the specific audience to whom the product or service would make a difference.

It is like trying to sell an umbrella in a desert, you’re sure not to have any market considering the terrain. Researching what investors and clients are spending their money on would help you determine what ideas to include on the sales pitch to capture all their needs.

Research can take many forms, such as looking at the investor’s social media page to have an idea of what they currently use. If you are doing a sales pitch for a reliable telecoms provider as you intend to provide them with a service, looking up the aims and objectives of the company does help.

Practice

 Like it is said, practice makes perfect. Like any skill you intend to learn, one thing you cannot overestimate in the process is the need to practice. A pitch implies you have to be present before the investor which could range from one person to a team or board of investors.

You have to be comfortable with your delivery and focus on the client’s reaction and responses in the course of the pitch. Due to the impact of the COVID-19, video pitching and conference calls are becoming more widely used.

By practising and anticipating everything you are going to say, you are increasing the chances of the pitch becoming a success. When delivering the pitch, ensuring you are in an area with great connection bandwidth could greatly impact the way you’re perceived.

A Pitch should reflect the time we live in

When delivering the pitch, consideration should be given to new regulations that are being placed due to the spread of the Coronavirus such as thesocial distancing measures, you may have to innovate new ways of reaching new clients in new and dynamic ways.

With many sections of the world remaining in lockdown or under strict lockdown regulations, sales pitch should address some of the challenges that would be faced by clients in those regions.

Finally, the closing could be a bit nervy and overwhelming as you aren’t sure you may have adequately convinced the investor, but showing confidence on closing the sales deal could give investors trust in your abilities to perform.

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