The main aim of this module is help you to understand the behaviour of people as consumers by analysing the practices and processes involved in the act of consumption. This understanding precedes all marketing actions and is one of the critical components of marketing analysis essential for strategic decision making within a business context. The module aims to enable you to develop an understanding of the basic economic concepts, theories, ideas and tools and their real-world application. The module will equip you to succeed in both your studies and subsequent career.

In this module, you will better develop an understanding of marketing as both a principle and a job function. You will explore the methods and principles of marketing research and in particular the role of research in supporting innovation, marketing planning and strategy. The module will introduce you to the key elements of the marketing communications’ mix , examining their role and significance in developing and managing brand identity and equity. You will consider the relevance of core marketing concepts for organisations whilst developing core competencies in group working, critical thinking, evaluation of information sources and referencing.

Our staff undertake world-class research across all our academic departments. This means that if you join us as a student, you will benefit from being taught by leading thinkers from your first year of study. Whatever your specialist interests, you’ll find our careers team is one of the most useful resources to support you on your way to your target career. Now more than ever, it’s the skills you’re able to demonstrate in addition to your academic abilities that will make you shine in a fiercely competitive jobs market.

The photograph will be held on our student records system for identification purposes by administrative, academic and security/reception staff. By accepting these Terms of Admittance you are confirming that you agree to your photograph being used in this way. If you object to your photograph being used in this way please contact the University Secretary via email at gov& You will be notified of any increases in tuition fees at re-enrolment onto the programme. The Terms of Admittance govern your contractual relationship with University of East London (“UEL”).

Aston University embeds employability into 80% of subjects in the curriculum through their incredible relationships with academic staff, the university-wide commitment to employability sets the benchmark. A practical and multi-disciplinary industry-led degree to prepare you for exciting careers in the rapidly evolving fashion sector. This degree offers exemptions from the CIM allowing you to gain a professional qualification such as the CIM Certificate in Professional alongside your degree. Take advantage of the Optional Placement Year to gain real world experience to enhance your employability. Accredited by the Chartered Institute of Marketing giving you the opportunity to gain a professional Marketing qualification alongside your degree. From the course, to welfare, to career development, to student involvement, Leicester is the place to be.