A placement also helps you understand the type of career you may want to establish once you graduate. It helps put the learning from lectures into practice and develop skills that you can’t replicate by studying alone. Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators. In this module you will locate the development of both marketing ideas and applications within the wider global, social and economic contexts. It is less driven by textbook and more driven by journals, special reports and sundry publications such as professional marketing periodicals.
In preparation for your future career, you’ll develop many skills employers value, including the ability to identify and solve business problems, and communicate your ideas with impact. When you graduate you will have a deeper understanding of the https://www.wikipedia.org/ key areas of sales, advertising and PR in a global context, and learn how to tailor the delivery of your messages to your chosen target market. All students have an Academic Adviser who is able to provide general advice on academic matters.
We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student. You’ll be supported by a personal academic tutor and have access to a senior tutor. The aim of the course unit is to introduce students to the process of entrepreneurship and to the nature of entrepreneurial opportunity.
The connections you make on the placement will improve your career prospects further, and equip you with the skills you need to secure graduate-level employment. Covering the fundamentals of branding, you’ll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing. If you’re an international student interested in working in the UK after your studies, the careers team works closely with Durham University’s Student Immigration & Financial Support Office to provide you with information related to immigration.
Hear from our students who have worked for some of the most successful companies in the world. Visit the placement blog to read about how students have found https://www.thehormonauts.com/ going on placement. If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band when you start the course is essential.