A placement also helps you understand the type of career you may want to establish once you graduate. It helps put the learning from lectures into practice and develop skills that you can’t replicate by studying alone. Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators. In this module you will locate the development of both marketing ideas and applications within the wider global, social and economic contexts. It is less driven by textbook and more driven by journals, special reports and sundry publications such as professional marketing periodicals.
In preparation for your future career, you’ll … Read More