Whatever funding option you choose, make sure that you’re totally committed to turning your art into a business – once you’ve accumulated the money and spent it, you won’t be able to get it back. Of course, at this stage you may be able to hire help with this admin. This could include hiring an accountant or paying a service to deal with VAT registration. When it comes to other admin such as booking events or tours, you may simply want to consider hiring event organisers. Just make sure that you can afford to hire these people to help you.
Any brand strategy in this sector needs to work hard to appeal to investors, sponsors, broadcasters, artists and support staff too. The brand strategy should act as an adhesive and bring everyone together. When we worked on the launch of Bauer’s Scala Radio we hit upon the messaging “classical music … Read More